On Friday March 27th, 2009, the Australian Agency for International development (AusAID) and Developing Markets Associates Ltd launched www.sendmoneypacific.org at the NRL match between Wests Tigers vs Sydney Roosters at Sydney Football Stadium. The website was officially launched by Amanda Rishworth MP (Chair of Australian Pacific Parliamentary Friendship Group), HE Mr Leiataua Dr Kilifoti Eteuati, High Commissioner of Samoa to Australia, and Leon Isaacs, CEO of DMA. They were joined for the launch by Wests Tigers stars, Peni Tagive and Willie Mataka.
A joint initiative led by AusAID and NZAID, www.sendmoneypacific.org has been developed and managed by DMA. The website is aimed at Pacific Islanders living and working in Australia and New Zealand, and allows them to compare methods and costs when sending money back to their family and friends in the Pacific.